No, I'm not talking about the old Hymn. I'm talking about the current silly season of GOP endorsing conventions. Everywhere you turn you see Party activists asking, or even demanding, that candidates "abide by the endorsement" (rather than run in a primary), as if issue positions and electability were not important. And you see candidates either promising it and criticizing those who promise not, waffling on the subject, or honestly saying they are going to the primary. That last seems to really matter most to the delegates, and they often push to forcing such a pledge on every candidate. Really, that is backwards.
What it amounts to is an attempt to make the endorsement have value, by fiat, when what we should be doing is making the endorsement have REAL value! That is, the endorsement should carry with it financial support, volunteer hours, publicity and media exposure, and vigorous support. This means that 100%-- every single one— of the delegates must go out and somehow convince, literally, 1000 general election voters that their endorsed candidate is the best one! Endorsement, in short, should almost guarantee victory in November. That is the only value endorsement can have.
But that is not what actually happens. When the 60% of votes required to gain endorsement is reached, those 60% essentially say, "Well, I got him the endorsement, so I'm done." And the 40% that wanted somebody else essentially say, "He's not my guy, so I'm done." Therefore, almost 100% of the delegates, instead of doing everything they can and must do to win the election, go home and open a bag of Cheetos. Such an endorsement has almost no value and it's our fault. Maybe WE are the ones that need to take responsibility for and abide by the endorsement?